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Others tell you what. We tell you the ‘So What?’

Read India’s only independent publication that reports, decodes and narrates stories about the most significant shifts happening around businesses, startups and healthcare - for those who want to be prepared for what comes next.

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Others tell you what. We tell you the ‘So What?’

Read India’s only independent publication that reports, decodes and narrates stories about the most significant shifts happening around businesses, startups and healthcare - for those who want to be prepared for what comes next.

Subscribe Now

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Journalism you can trust. Since it works only for you

The Ken is an ad-free publication. Zero banners, pop-ups, videos or native ads. We collect very little user data, and do not sell them to third-parties.

All because we have an audience of one - our subscribers, who pay to access our product, and keep us independent and free.

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Sharp, smart storytelling that you will never forget

Every story at The Ken is special

  • It’s original. We believe in primary sourcing. Our newsroom is comprised of journalists who go out, investigate and publish. No opinion pieces. Only in-depth reportage.
  • It’s analytical. We deduce, connect the dots, and present it with clear prose and beautiful infographics.
  • It’s lucid. We don’t write research reports. We tell stories. To make it memorable.
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Just 15 minutes everyday. Because we value your time

We publish just one story a day. Introduced through a beautiful email every morning that’s smart, concise, sharp and witty. To give you context, before you read the story.

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Our exclusive subscriber-only comment sections make our stories living, breathing, growing entities. Read CXOs, industry leaders, managers and experts who add their perspectives. Learn from them. Connect with them. Seek clarifications.

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Our intelligent mobile apps are built for one thing - to make reading The Ken a joy. Continue reading where you left off on the website. Personalise your feed so keep only unread stories. Download and read offline on flights. Font sizes. Dark mode. And more.

Read where you left off. Download. Read offline. Dark mode.

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Read themed collections of our best stories

Get access to our complete archive of 750+ stories. Understand how companies have evolved their strategies over time. The way sectors are being disrupted. The most fundamental shifts happening in your industry. Don’t just read one story. Read our narratives.

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